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This week Paperie will feature an amazing two-part “packaging and presentation” series by Lindsay Alexander Photography! Please help us welcome Lindsay for this “Part I – Packagingguest post.


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Lindsay Alexander Photography

Hi, I’m Lindsay – a lifestyle and wedding photographer based in Fort Mill, South Carolina. After four years of business, I knew that I was ready for a change. When you own your own business and YOUR NAME is at the forefront of what you do, you want your product to be TRUE to who YOU are! Yes, I loved my old look . . . it was me THEN. I just wanted my new look to be ME NOW! I wanted everything to speak to the heart of why it is that I have this business in the first place and it took time and development as an artist and business owner to know that.

(Please click on each of the photographs below for a larger pop-up version.)

Lindsay Alexander

Lindsay Alexander

Lindsay Alexander

I decided to jump head first into a complete overhaul and re-brand of my business which was unveiled in April. (You can read all about the process here.) It was a four month journey from start to finish that included a new logo, rebuilding a new website and blog, new products, a business video, new processes (from a business side), new opportunities for my clients, new marketing and NEW packaging.

Lindsay Alexander

Lindsay Alexander

Lindsay Alexander

It was a TON of hard work and many late nights of decision making. In the end, I am so happy with the final outcome and a “look” that truly reflects who I am and what my business is all about.

Lindsay Alexander

Lindsay Alexander

Lindsay Alexander

One of the most fun parts of the re-brand was designing my new marketing and packaging. When I began to envision my custom packaging I knew that I wanted everything to have a very personal touch. With so many things manufactured these days, there is something about holding something someone MADE and personalized in your hands that always feels, I dunno, warm and inviting.

Lindsay Alexander

Lindsay Alexander

Lindsay Alexander

I wanted packaging that looked like me and spoke to the heart of the details that I care so much about. I also wanted everything to coordinate, feel organic and have a purpose. I found ways to implement my signature metallic gold, black, white, kraft and my fun chevron print as the bones of my design. I then worked to create something that was beautiful, meaningful and practical for my clients.

Lindsay Alexander

Lindsay Alexander

I love the finished product…..it is totally me! Read more at the links below:

How I Decided on my New Brand and The Evolution of It -
http://blog.lindsayalexanderphotography.com…evolution-of-the-brand/

My Custom Packaging -
http://blog.lindsayalexanderphotography.com…custom-packaging/


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    Here is the vendor information for the photos and products shown above:

Lindsay Alexander Photography

1. Business cards were designed by me and ordered from VistaPrint
    on their new high-quality thick stock. I love them! I hand-painted
    the edges myself. LOVE how they turned out!

2. My postcards were designed by me and ordered from VistaPrint -
    their standard postcards. Practical and perfect for their purpose.
    They are lots of fun to send!

3. My small treat bags for my little clients along with my larger
    muslin bags are from Celestial Gifts.

4. My stamps were designed by me and ordered through
    RubberStamps.net.

5. My vertical hang-tags are basically vertical business cards with
    my image on the front and basic info on the back. They are a linen
    texture from VistaPrint.

6. My kraft DVD sleeves are from ReBinder. I have used them all
    four years of my business and just love them. They look great,
    work great and are RECYCLED materials. The best part!

7. My gold and white twine is from The Twinery.

8. Both trifolds were designed by me and were printed through
    WHCC on their watercolor paper. I LOVE the quality and feel
    of these. They are really beautiful.

9. Kraft bags and tissue are from Hobby Lobby and when they
    go on sale (which they always do), I stock up! Inside are
    usually prints that are inserted into bags with backing board
    from ClearBags.com.

10. My wedding boxes are from Paper Source. I have also used
     them for my boxes for four years. The quality is GREAT and I
     love that these have a nubby, recycled paper quality to them.


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we want you
Thank you so much Lindsay for sharing your packaging / branding / marketing with our Paperie readers! Stay tuned for the second installment of our series with Lindsay Alexander Photography – “Part II – Wedding Welcome Packet“!

If you would like your packaging featured on Paperie, please write Todd Pollman contact and he will help you get set up.

We’d love to feature your business here, too!


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We are gearing up for our 4th annual birthday party in mid-July and we’d love to have you be a part of it all!
paperie 4th birthday

Last year our vendors provided Paperie readers with over $16,000 in prizes in just ONE WEEK – and our site received over 4.7 million hits during the celebration!

Some of the vendors who participated include MOO.com, WHCC, Artsy Couture, Kelly Moore Bags, Clickin’ Moms / Click Magazine, Color Inc. Pro Lab, Black River Imaging, Epiphanie Bags, Rice Studio Supply, JoTotes, Sarah Petty’s The Joy of Marketing, ProDPI, drop it MODERN, Miller’s Lab, and MORE!

If that’s not enough to convince you, then just read on…

Your giveaway was a great success and drove lots of traffic for us!” -Nathiya, emerabags.com

Hasn’t even been up for 15 minutes and we already have 25 new fans on our Facebook! Wow that was quick.” -Ryan, h-bphoto.com

I’ve received triple the amount of traffic from your site than any other site I’m advertising on! I’m so pleased with choosing to advertise with you!” -Kathy, boudoirbusinessboutique.com

Anybody wanting to advertise really should. I love browsing your ads to find new vendors and resources.” -Kim, momtriedit.net

I can’t tell you how many people we have advertised with that pretty much ignore our requests (or so we feel). We will be staying with you as long as we are still in business!” -Lori, prairiesweet.com


Contact Todd if you are interested in a custom advertising plan or a Paperie sponsorship and / or wish to sponsor a prize giveaway in this year’s birthday event.

Or you can choose from one of our standard advertising plans and pay instantly here.

Once payment has been made, write Todd Pollman contact and include a copy of your receipt and attach an image for the ad-size purchased.


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Happy summer everyone!
-Robyn & Todd


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